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From The Rich Rules · 2,000+ Sunday readers
100 rules the rich live by. The ones nobody taught you.
What wealthy families teach at the dinner table about money, family, what to say and how to carry yourself. Each rule gets one page: the rule, why it works, and your move this week.
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100 rules+ Free 30-Day Money ResetAny device
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What’s inside: 100 rules in 8 parts
One real rule from each part.
Never say, “I disagree.”
Never order salad at a restaurant that matters.
Wealthy people don’t just buy the shoes. They buy the stock.
Never wear a watch that prices you at a first meeting.
Wealthy parents shape who their children spend time with.
Let someone else buy the car new.
Never leave your house, money and savings to family through a will alone.
Every three years, decide again whether to stay.
Sound familiar?
Know the habits that make savings last, and the order to put them in.
Help without hurting yourself. There is a third way, and you get the exact words.
A reserve that turns a surprise into an inconvenience.
A family file, and a named beneficiary on every account.
The calm, polite lines that close the subject.
Wealthy families are not smarter about this. They were simply taught, at the dinner table, one rule at a time. This is that table.
How it works
- Open to any rule. Each one is a single page: the rule, why it works, and your move this week.
- Start with the free 30-Day Money Reset. It tells you which rules to put to work first, day by day, so you never have to decide.
- Keep the book for life. 100 rules for every money talk, dinner and decision after.
Everything you get
All 100 rules in one book, plus your free 30-Day Money Reset.
- The Rich Rules: 100 Rules the Rich Live By. 121 pages, one rule per page
- Free gift: The 30-Day Money Reset, a day-by-day guide that tells you exactly what to do first
- The Honest Scorecard, to take on day 1 and day 30
- The Vault: the phrases worth learning by heart, and a Sunday checklist
- Reads on any phone, prints well on paper
$27 one-time
One payment · instant access · 14-day refund
Four weeks. Four shifts.
A reserve started, your beneficiaries named, every charge on your statement read.
The lines that end arguments, close the money subject and answer “What do you do?”
What to order, where the phone goes, how to carry yourself in any room.
Owning something every month, protecting your credit, insuring against ruin.
By day 30, you will have
- A cash reserve started, growing every payday
- A named beneficiary on your accounts
- Your credit frozen
- Money going into investments every week, on its own
Most people mean to do these for years. Thirty days is enough.
Day 30: take the Scorecard again and compare the two numbers. That difference is the only review that matters.
Look inside
All 100 rules
Eight parts. Tap a part to see every rule in it.
IWhat to Say20 rules
- Never say, “I disagree.”
- When someone says “Nice to meet you,” never answer “Nice to meet you too.”
- Never answer a personal question with an answer. Answer it with a question.
- Never answer directly when somebody asks what you do for a living.
- Never lead with your name. Lead with warmth.
- When someone compliments you, never answer with just thank you.
- If someone embarrasses you in public, answer with calm, not a comeback.
- If someone questions your credibility in public, stay calm and ask for specifics.
- When someone says, “You smell good,” never tell them what fragrance you’re wearing.
- Never tell anyone you are struggling financially.
- When someone thanks you, give them more than “you’re welcome.”
- Never say “I can’t afford it.” Say “That’s not in the plan right now.”
- Five things you should never say when someone is fishing for information.
- When a compliment has an insult hidden inside it, never laugh it off.
- Five phrases that quietly end a conversation with a rude person.
- How to make an arrogant person uncomfortable around you.
- When someone asks, “Can you do me a favor?” never say “Sure” immediately.
- Stop saying “No worries.” Say this instead.
- Never tell someone how busy you are.
- When someone says “sorry,” never answer with “It’s okay.”
IIAt the Table21 rules
- Never order salad at a restaurant that matters.
- Be generous with the staff long before you need a good table.
- A wealthy family does not invite you to dinner. They interview you.
- Never fold your napkin neatly at the end of a formal dinner.
- Thanking the waiter once is not enough.
- Never put your purse or wallet on the table.
- At a table that matters, never lift a burger whole.
- Never wipe your mouth with the front of the napkin.
- Never open the menu the moment you sit down at a meal that matters.
- Never touch your plate the moment you're served.
- Never arrive early to a dinner party.
- Never be the first one finished at the table.
- Never photograph your meal at a dinner that matters.
- Never review the bill in front of your guests.
- Order from the middle of the menu.
- Never order raw oysters unless you know where they came from.
- Never split the bill when you invited someone to dinner.
- Never cut your entire steak into pieces before you start eating.
- There are three things wealthy people never order at a business lunch.
- Never apologize to the waiter when you send food back.
- Never leave your phone on the table at dinner with a wealthy family.
IIIMoney Habits19 rules
- Wealthy people don’t just buy the shoes. They buy the stock.
- If you suddenly become rich, remember these ten things.
- Never let idle cash pile up in your checking account.
- Surround yourself with rich people: sit in a fish market, you smell like fish.
- The wealthy wear a $10 shirt and own $10 million in real estate.
- Never use a debit card to check into a hotel.
- Being poor is more expensive than being rich.
- Know what whole life insurance is for before anyone sells it to you.
- Coca-Cola costs $1 at the shop, $12 on a flight. Same bottle, better place.
- Wear the clothes you love. Do not save them for someday.
- Never spend a year of savings on one week at the beach.
- One house can help you buy the next one.
- A person without money is a person without a voice.
- Poor people talk about people. Rich people talk about ideas.
- Insure against ruin, not inconvenience.
- Your credit score sets the price of every loan you take.
- Never hire an advisor until you know how they are paid.
- Keep a reserve. Desperation is a discount you give away.
- Spend on credit, and pay it in full every month.
IVStatus & Style11 rules
- People treat you the way you present yourself.
- Never wear a watch that prices you at a first meeting.
- Never carry a luxury shopping bag as an accessory.
- Never drink from the glass in your hotel room.
- Go to the doctor dressed and prepared, as if it were a meeting.
- Never be afraid to dress better than the occasion calls for.
- Never stop going out just because you're getting older.
- Look composed, whatever your balance.
- Watch a wealthy person check into a hotel. Three things they never do.
- Never let anyone see you without these five things: order, scent, posture, grooming, energy.
- Most people kill their presence in the first three seconds.
VFamily & Home10 rules
- Unmade beds and piled-up dishes are training something every single day.
- Never allow a guest to treat your home as their own.
- Wealthy parents shape who their children spend time with.
- Never tell your children, “We don’t have money for this.”
- A child who will not organize their room will not organize their life.
- Praise the effort. Never make love the reward.
- Never buy a home with a partner without a written agreement.
- Never move into a home without doing this first.
- Save first. Spend what is left.
- Never lend money to your mother.
VISpending & Buying6 rules
- Never buy Louis Vuitton or Gucci to look wealthy.
- Never buy a Rolex to be seen in it.
- Let someone else buy the car new.
- Buy the material, not the name.
- The engagement ring may be the most successful marketing campaign in history.
- Never answer these three questions until the price is settled in writing.
VIIProtecting It6 rules
- Never leave a bank account in your name with no plan.
- Never leave your house, money and savings to family through a will alone.
- Never take your parents’ house as a gift before you check the tax cost.
- Some owners let their business rent their home, up to 14 days a year.
- Never put your home in your child’s name before you check the tax cost.
- Your beneficiary forms outrank your will.
VIIIWork & Power7 rules
- Trust people. Verify the systems.
- Every three years, decide again whether to stay.
- Never introduce yourself in an interview like this.
- Never invite your employees or colleagues into your home.
- Arrive early to the meeting that matters. Never on the minute.
- Choose the seat where you can see the door.
- Don't argue anymore.
Plus the Honest Scorecard, the Vault (the phrases worth learning by heart, what stays private, and a Sunday checklist) and The 30-Day Money Reset.
What usually holds people back
It is written for people who were never taught this at home. None of it requires money to begin.
Each move takes five to fifteen minutes. Miss a day and pick up where you left off. You never fall behind.
This is not theory. Every rule is one page and ends with one move to make this week.
No. One payment, and it is yours. 14 days to change your mind, full refund.
Make your money last. Leave your family ready.
Day 1 takes five minutes.
$27 one-time
One payment · instant access · 14-day refund
Education, not advice. The Rich Rules is general education about habits common among wealthy families. It is not financial, investment, legal, tax or insurance advice, and nothing here is a recommendation to buy, sell or hold any security, product or service. Talk with a licensed professional before any financial, legal, tax or insurance decision. Numbers are examples, not predictions.
